Let’s stop pretending like pouring ice on ourselves means anything until we can acknowledge the research that some of the causes and cures for ALS already exist — none of them involving pharmaceutical intervention.

The ALS Association’s ‘Ice Bucket Challenge,’ as of the writing of this article, has grossed over 41 million dollars in donations, which “has driven hundreds of thousands to join the fight against ALS,” according to a recent Huffington Post blog written by Jose Costa.

The perpetual meme of ‘fighting’ idiopathic diseases — meaning, diseases ‘with no known cause’ — has become the most successful cause-marketing strategy of our time, with billions of dollars raised without appreciable yield for the ultimate outcome: saving lives.

Just look at Susan G. Komen, which raises billions for races and research into pharmaceutical and/or radiation-based treatments, but has yet to do anything to stem the overdiagnosis and overtreatment of healthy women (1.3 million women falsely diagnosed of breast cancer in the past 30 years), much less improve the survival times of those who actually do have a life threatening form of breast cancer.

For organizations that explicitly confess their ignorance about causes or cures of diseases they presumably intend to overcome, co-opting the good intentions of the mainstream with viral social media campaigns has become the flavor of the day.

In these monthly ‘Wars’ against disease, neither the combatants or victims stand to make much ground because no one is looking at root causes, the essential precondition to removing them and finding a real cure.

At we have spent years finding studies on about 3,000 ailments — obtained through the government’s own biomedical research database MEDLINE – that can clearly be identified to have unnatural/manmade causes and natural solutions.

Take a look at our ALS page now, and you will a wide range of published and peer-reviewed studies indicating that we shouldn’t be spending so much time raising capital, but rather awareness as to the already obvious ways we could reduce the morbidity and mortality associated with the disease. Some highlights include:

Some of the Actual ALS CAUSES:

These are a sampling of some of the full vetted, biomedically-confirmed contributing causes, but thankfully, the ‘curative’ natural agents are far more numerous. Of the 39 substances found to have potential therapeutic value in ALS – none of which Big Pharma, or their cause-marketing collaborators, acknowledge – these are the most compelling we have found:

ALS Solutions:

Don’t forget the basics: something as simple as moving the body — exercise – has been found in at least 3 studies to improve ALS.

Keep in mind, these are only the studies we have indexed, with limited resources and time. Go to the National Library of Medicine’s bibliographic citation database and search yourself. You will have 23 million abstracts under your fingertips. Search for “ALS” and you will find over 13,000 published studies on the topic. Many of these studies concern the issues we discuss here:unnatural/man made causes and natural solutions. If you find anything we don’t already have on our database please send it to This email address is being protected from spambots. You need JavaScript enabled to view it. and improve the free resource we have created.

Let’s hope the ALS Association puts their newly contributed money where their mouth is, and dedicate it to finding solutions that relieve the suffering of those with the condition. Those who donate money, show that they care enough to give up a fragment of their financial freedom to help others.

But if the causes are at least partially known (including pharmaceuticals that do more harm than good) — chemicals that damage the brain — and the solutions are as well — addressing nutritional deficiencies and chemical/toxicant exposures and correcting them — let’s at least stop pretending raising more money, or making a game of pouring ice on oneself is anything but a charade to distract from the real solution.

Let’s stop pretending like pouring ice on ourselves means anything until we can acknowledge the research that some of the causes and cures for ALS already exist — none of them involving pharmaceutical intervention.

Sayer Ji from responds to Dr. Mercola’s 24 hour challenge, bringing awareness to the brain numbing ‘ice-washing’ going on behind this hugely successful ALS fund raising meme. Watch the video by clicking on the image below: